Glossary
One-sentence definitions first. Then how the idea shows up on Yaff — fees, memberships, tips and the rest.
An affiliate program pays you a commission when someone buys or signs up through your link, usually with a tracking cookie.
An ambassador program is a longer brand relationship — product, a small fee or affiliate codes — in exchange for ongoing mentions.
ARPU (average revenue per user, or per fan) is income in a period divided by the number of paying supporters.
The creator economy is the set of businesses where people earn from an audience they already have — memberships, digital products, affiliates and sponsorships — instead of only ads or a salary.
Churn is the share of members who cancel in a period — the leak in monthly recurring revenue.
A creator media kit is a short document of audience size, rates and examples, used when you pitch a brand.
Community chat is a members’ group thread; DMs are one-to-one messages between a creator and a supporter.
Exclusive content is work you do not publish on the open web — the unedited days, the crew chat, the PDF that is not on Amazon.
An ebook on Yaff is a downloadable PDF — a cookbook, route guide or recipe bundle — sold once or given to members.
Expedition sponsorship is money or gear for a specific trip, from fans or from a brand, in exchange for the story of that trip.
Gated content is any post, video, ebook or photo dump that requires a purchase or an active membership to open.
GST and VAT are sales taxes on goods and services. Creators who meet their local tax authority’s rules may need to register and account for them on taxable supplies — Yaff will not do that for you.
A paid membership is a recurring subscription that unlocks gated content and community for as long as the supporter keeps paying.
A platform fee is the cut the membership host takes from each payment, separate from the card network’s processing fee.
A payment processing fee is what Stripe (or another card processor) charges to move money from a supporter’s card to the creator, on top of any platform fee.
A payout is the bank transfer from the processor to the creator after a sale or subscription renewal.
A patron is a fan who pays a creator on a regular basis, a word popularised by Patreon and older patronage traditions.
A paywall is the gate that hides content until someone pays — once or on a subscription.
“Thanks for the tip” is a one-off payment to a creator — not a membership — often labelled as a tip or support amount the fan chooses.
“1,000 true fans” is Kevin Kelly’s idea that a creator can make a living from a thousand people who will buy most of what they make.
Need the how-to, not the definition? Browse help articles.
