Stop writing titles for people who already know you
The clearest explanation for your slide from 100K+ videos through 2024 to 4K–12K today is not the content — it's the titles. 'Yep.', '🤍🤍🤍', 'why am I like this', 'it's time I think' — none of these mean anything to a stranger. Compare them to 'the first date that lasted three days,' where you can picture the video before you click. Your content hasn't declined; your titles have quietly stopped recruiting.
Where to start
Before you publish, run the organic discovery test: could someone with zero context on you understand exactly why this video is worth ten minutes of their time? If not, rewrite it. Spend 20 minutes generating 10 title options per video before settling. The title you'd write in two seconds ('Yep.') is almost never the right one.
Titles you could try
- “I moved to a new city for a boy — here's what happened”
- “I think I've been making my boyfriend's life harder than it needs to be”
- “My tiny first apartment is teaching me more than I expected”
- “I tried to become a better person for 30 days — this is what changed”