Learn about latest updates, featured creators, athletes, and more.
One of the biggest misconceptions about content creation is that you need to be polished, trained, or naturally charismatic. But in 2025, the creators winning are the ones who simply document, not perform.
Ten years ago, “content creator” meant influencer, YouTuber, or someone with a ring light and a sponsorship deal. Today? It’s the guy training for his first Ironman after work. It’s the woman cycling solo across Southeast Asia.
When your personal brand aligns with something bigger than yourself - a message, a mission, or a mindset - it stops being “just content” and starts being a movement.
Forget filters, flash, and fake perfection. The creators winning today are the ones who show up as they are — real, raw, and relatable.
If you’ve noticed your reach dropping on social media, you’re not imagining it. Algorithms are changing, and creators are losing control.
Here's a fun sports channel to watch - if you’re into golf I'm sure you're subscribed already!
For too long, we’ve been told to “pick a lane.” But the new economy celebrates those who don’t fit neatly into one box. The athlete who also creates travel films. The adventurer who teaches nutrition. The artist who surfs and writes poetry.
Hundreds of years ago, artists had patrons who funded their work because they believed in it. Fast forward to today, and that model is making a comeback — only now, it’s digital.
We’ve all seen creators burn out trying to monetize their passions in ways that feel inauthentic — endless ads, forced brand deals, soulless content.
For years, success online was measured by followers. But those days are over. The future belongs to small creators — people with 100, 500, maybe 1,000 loyal fans who genuinely care.
The old dream for athletes and creators was to “get sponsored.” But sponsorships are rare, competitive, and often come with strings attached.
Money, fame, and followers fade — but community lasts. In a world driven by algorithms, building a real, engaged group of people who care about what you do is the ultimate form of wealth.
The world of work is changing fast. Traditional jobs aren’t the stable, long-term guarantees they once were, and more people are realizing the most valuable asset they have is… themselves.
The next generation of creators isn’t coming from polished studios or carefully curated influencer brands—it’s coming from the mountains, the oceans, and the small-town gyms.
From now on, these feature updates will be a regular blog post so you can stay in the loop on all the ways we’re making Yaff even better for creators and their supporters.
Best described as a cross between Aussie wildlife enthusiast, Steve Irwin & adventurer/survivalist, Bear Grylls, he’s been making videos for 11 years and has a huge 8.5M following!!
Turning your side hustle into a funded journey doesn’t require quitting your day job or chasing algorithms—it starts with sharing your unique voice.
In 2025, every athlete, adventurer, or creator needs a digital home base—a single hub where their story lives. Social media is powerful, but it’s crowded, fast-moving, and owned by someone else. Your journey deserves a place that’s yours.
Turning a passion into a funded journey isn’t just for influencers or pros with massive followings. Start simple: share your “why.” Why did you choose this path? What does it mean to you? Vulnerability is magnetic.
We’re building Yaff with feedback from creators who live these nontraditional lives. Sailors, climbers, runners, surfers—they’re shaping the platform as much as we are.
One of the biggest hurdles new creators face on Yaff is psychological: the feeling that asking for financial support is “begging.”
Short answer: Yes. Long answer? It takes more bravery now than ever before.
Seasonal competition schedules mean your income might be uneven—big events in summer, quieter months in winter. Depending on your sport, it could be the opposite! But your supporters don’t just care about your race-day results; they care about your journey year-round.
Yaff started in January 2025 in New Zealand but the idea began years earlier, somewhere in the middle of the Atlantic Ocean.
The quiet power of small audiences? It’s not just real—it’s sustainable. And it’s yours for the building.
