Glossary / ARPU / average revenue per fan

What is ARPU / average revenue per fan?

ARPU (average revenue per user, or per fan) is income in a period divided by the number of paying supporters.

How it works on Yaff

On Yaff, mix memberships and one-off purchases. A creator with many $5 members and a few $50 ebook sales will see ARPU move around. There is no ARPU widget in the dashboard.

Example

$1,200 in a month from 80 payers is $15 ARPU.

Frequently asked questions

Should I raise prices or add members?

ARPU goes up with higher tiers or product sales; member count goes up with a lower entry tier. Most pages need both.

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