The story behind the platform that's helping creators and adventurers fund their missions
Hola! We're Rich and Nicole, the team behind Yaff.
Yaff started in January 2025 in New Zealand but the idea began years earlier, somewhere in the middle of the Atlantic Ocean.
In 2022, we left behind our lives in NZ, booked a one-way flight to Europe, and bought a catamaran with almost zero sailing experience. With our two kids in tow, we spent 14 months learning to sail, navigating from Greece across the Mediterranean, and eventually crossing the Atlantic to explore the Eastern Caribbean. It was epic. It was life-changing. And it wasn't cheap.
That experience opened our eyes to just how hard it is to fund your dreams - whether you're an athlete chasing a goal, an adventurer living unconventionally, or a creator telling meaningful stories. So when we returned home, we set out to build a platform to solve that problem.
We've built tech products before (Litmos was our first baby), but Yaff is different. This time it's personal. Yaff exists so people like us - those living off-script - can tell their stories, grow their communities, and get paid doing it. Great storytelling has value. It inspires, connects, and fuels the journey.
If that's you, welcome. You're in the right place.
Left New Zealand with our two kids, bought a catamaran with zero sailing experience, and set off across the Mediterranean and Atlantic Ocean.
After 14 months of sailing adventures, we realized how challenging it is to fund unconventional dreams and meaningful storytelling.
Launched Yaff in New Zealand to help creators, athletes, and adventurers fund their missions through community support.
We believe great stories have value and should be rewarded. Every creator has a unique voice worth sharing.
Real connections happen when supporters become part of the journey, not just passive observers.
We're building tools that empower people to live life on their own terms, not someone else's script.
Join the community of creators and adventurers who are funding their missions through Yaff.
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