Why we created Yaff
Yaff is a creator membership platform built by Rich and Nicole so creators, athletes and adventurers can fund a mission through community. Starter is free with a 5% platform fee on payments. Creator is $19/mo and Pro is $99/mo — both with a 0% platform fee and a 14-day trial.
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Our story
Hola! We're Rich and Nicole, the team behind Yaff.
Yaff started in January 2025, but the idea began years earlier, somewhere in the middle of the Atlantic Ocean.
In 2022, we left behind our lives in NZ, booked a one-way flight to Europe, and bought a catamaran with almost zero sailing experience. With our two kids in tow, we spent 14 months learning to sail, navigating from Greece across the Mediterranean, and eventually crossing the Atlantic to explore the Eastern Caribbean. It was epic. It was life-changing. And it wasn't cheap.
That experience opened our eyes to just how hard it is to fund your dreams - whether you're an athlete chasing a goal, an adventurer living unconventionally, or a creator telling meaningful stories. So when we returned home, we set out to build a platform to solve that problem.
We've built tech products before (Litmos was our first baby), but Yaff is different. This time it's personal. Yaff exists so people like us - those living off-script - can tell their stories, grow their communities, and get paid doing it. Great storytelling has value. It inspires, connects, and fuels the journey.
If that's you, welcome. You're in the right place.
Timeline
Our Journey
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2022 /
The Adventure Begins
Left New Zealand with our two kids, bought a catamaran with zero sailing experience, and set off across the Mediterranean and Atlantic Ocean.
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2023 /
The Realization
After 14 months of sailing adventures, we realized how challenging it is to fund unconventional dreams and meaningful storytelling.
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2025 /
Yaff is Born
Launched Yaff to help creators, athletes, and adventurers fund their missions through community support.
Values
What Drives Us
Authentic Storytelling
We believe great stories have value and should be rewarded. Every creator has a unique voice worth sharing.
Community First
Real connections happen when supporters become part of the journey, not just passive observers.
Freedom to Create
We're building tools that empower people to live life on their own terms, not someone else's script.
Ready to Start Your Journey?
Join the community of creators and adventurers who are funding their missions through Yaff.
Create Your Yaff Page