Glossary / Churn

What is Churn?

Churn is the share of members who cancel in a period — the leak in monthly recurring revenue.

How it works on Yaff

Yaff stores subscription status canceled when a supporter or creator cancels, or when Stripe sends customer.subscription.deleted. There is no built-in churn dashboard in the creator UI beyond the supporters list.

Example

3 of 60 members cancel in a month is 5% monthly churn.

Frequently asked questions

Can I offer a pause instead of cancel?

Not as a first-class pause feature. A free-pass month is the closest gift.

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