How We’re Building Yaff to Serve the Creators Living Outside the Box

Not every creator fits neatly into the influencer mold. Some don’t want to hawk nutritional supplements on Instagram or spend hours polishing brand pitches when they need to be training. Yaff exists for those people—the athletes, adventurers, and independent thinkers who choose a path outside the box. 

We’ve seen how traditional funding models fail these creators. Sponsorships often go to the most marketable, not the most dedicated. Crowdfunding campaigns are short-term bursts, not sustainable income. And big platforms like Patreon cater heavily to digital-first creators, not those out in the field chasing wild, unconventional dreams.

Yaff was built differently. We designed it to be lightweight, flexible, and personal—so you can post from a mountain ridge, a training camp, or a tiny café in a foreign city. We made membership tiers simple to set up, so supporters can start backing you within minutes. And we stripped away algorithmic feeds and advertising clutter, so your content always reaches the people who care most.

Most importantly, we’re building Yaff with feedback from creators who live these nontraditional lives. Just ask travel adventurer Luke Bosworth! Sailors, climbers, runners, surfers—they’re shaping the platform as much as we are. Because Yaff isn’t just another app. It’s a tool for people who refuse to live on anyone else’s terms.

Nicole Fougere